B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
49%
49% -- consumer awareness rate for UK energy consumers (2025-03)
49% of UK energy consumers said they were aware of the energy price cap rise and knew what the impact on their household would be before it took effect.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
49%
Unit
Percentage
Data Vintage
2025-03
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Savanta
Primary
Tier A
https://savanta.com/knowledge-centre/view/only-half-of-consumers-knew-what-the-impact-of-the-price-c… ↗
Source Article
Only half of consumers knew what the impact of the price cap rise would be on their bills - Savanta
Research conducted on the eve of the price cap rise reveals that awareness of how a price cap works and the impact of the rise on people’s lives is worryingly low.
It is now just over a week since Ofgem raised the energy price cap. In that time, people across the UK will have felt the pinch but for …
Original Research
Savanta
· Original study ↗
Methodology
Savanta consumer survey conducted 26th-27th March
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2025-03 (current) | 49% | |
| 2025-03 (current) | 53% | +8.2% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
UK energy consumers: 49% consumer awareness rate. Source: Savanta (2025-03). Via Lighthouse Intelligence -- https://lighthousedata.io/data/price-cap-rise-impact-awareness-uk
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<blockquote cite="https://lighthousedata.io/data/price-cap-rise-impact-awareness-uk" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>49%</strong> -- consumer awareness rate for UK energy consumers<br><small>Source: Savanta (2025-03) · <a href="https://lighthousedata.io/data/price-cap-rise-impact-awareness-uk" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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