B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
93%
93% -- consumer awareness rate for car buyers (2020)
93% of car buyers surveyed were aware that car producers commonly share components between brands.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
93%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Eric Weiss and Koen Pauwels
Primary
Tier B
https://analyticdashboards.wordpress.com/2020/11/13/dark-side-of-component-sharing/ ↗
Source Article
Dark Side of Component sharing
Original Research
Eric Weiss and Koen Pauwels
· Original study ↗
Methodology
Authors' own survey of car buyers
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
car buyers: 93% consumer awareness rate. Source: Eric Weiss and Koen Pauwels (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/car-buyers-aware-component-sharing
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<blockquote cite="https://lighthousedata.io/data/car-buyers-aware-component-sharing" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>93%</strong> -- consumer awareness rate for car buyers<br><small>Source: Eric Weiss and Koen Pauwels (2020) · <a href="https://lighthousedata.io/data/car-buyers-aware-component-sharing" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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