B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

56%

56% -- consumer awareness rate for European consumers (8-country survey) (2022)

2022  · n=8,000  · IPA Europe

56% on average of surveyed European consumers across 8 countries indicate that they know what probiotics are.

  • Represents an average across the 8 surveyed countries
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Attribution: IPA Europe View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
56%
Unit
Percentage
Data Vintage
2022
Entity
European consumers (8-country survey)
Sample Size
8,000
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
IPA Europe Primary Tier A
https://www.ipaeurope.org/ipa-europe/events/webinar-regulatory-probiotics-europe/ ↗
Confidence: 57/100 Vintage: 2022 Channel: Deep Crawl
Source Article
Webinar: Can a mutual solution be found for probiotics in Europe? – Ipa Europe
A new webinar of the series “Probiotic talks from Europe” took place on April 4 2022, to discuss different scenarios that could create a favourable legal environment for the use of the term probiotic in the EU on labelling and communication. Legal expert Katia Merten-Lentz presented the current situ…
Original Research
IPA Europe · Original study ↗

IPA Europe-commissioned survey across 8 European countries, over 8000 consumers

Methodology documented
Industrymarketing
Plain Text
European consumers (8-country survey): 56% consumer awareness rate. Source: IPA Europe (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/european-consumers-know-probiotics-2022
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<blockquote cite="https://lighthousedata.io/data/european-consumers-know-probiotics-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>56%</strong> -- consumer awareness rate for European consumers (8-country survey)<br><small>Source: IPA Europe (2022) · <a href="https://lighthousedata.io/data/european-consumers-know-probiotics-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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