B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
67%
67% -- consumer awareness rate for Small Business Saturday (US consumers) (2012)
Consumer awareness of Small Business Saturday reached 67 percent in 2012.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
67%
Unit
Percentage
Data Vintage
2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
NFIB and American Express
Primary
Tier A
http://www.giftwarenews.com/news/1212/1.html ↗
Source Article
GWN News
Original Research
NFIB and American Express
· Original study ↗
Methodology
Small Business Saturday Consumer Insight Survey by NFIB and American Express; awareness jumped from 34% two weeks prior
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2011 | 67% | |
| 2012 (current) | 67% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Small Business Saturday (US consumers): 67% consumer awareness rate. Source: NFIB and American Express (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/small-business-saturday-awareness-67
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<blockquote cite="https://lighthousedata.io/data/small-business-saturday-awareness-67" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>67%</strong> -- consumer awareness rate for Small Business Saturday (US consumers)<br><small>Source: NFIB and American Express (2012) · <a href="https://lighthousedata.io/data/small-business-saturday-awareness-67" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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