B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
66%
66% -- consumer awareness rate for Australian consumers (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
66%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
South Pole Australia
Primary
Tier B
https://www.sustainabilitytracker.com/article/lost-in-translation-how-to-talk-about-net-zero-and-sci… ↗
Source Article
Lost in translation? How to talk about 'net zero' and 'science-based targets' - SustainabilityTracker.com
A Sustainability Journey, Business Services, Social & Environmental Services
This article was contributed by South Pole Australia.
Terms like ‘net zero’ and ‘science-based targets’ signal commitment, but they can also create a fog of jargon that confuses customers and stakeholders. How can your busi…
Original Research
South Pole Australia
· Original study ↗
Methodology
South Pole Australia 2025 Australian consumer research survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Australian consumers: 66% consumer awareness rate. Source: South Pole Australia (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/australian-consumers-heard-net-zero-2025
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<blockquote cite="https://lighthousedata.io/data/australian-consumers-heard-net-zero-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>66%</strong> -- consumer awareness rate for Australian consumers<br><small>Source: South Pole Australia (2025) · <a href="https://lighthousedata.io/data/australian-consumers-heard-net-zero-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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