B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
20%
20% -- consumer awareness rate for Wal-Mart MoneyCard (2007)
About 20% of consumers were aware of the Wal-Mart MoneyCard according to a Synergistics Research survey.
- The source states 'about 20%'
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2007
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Synergistics Research
Primary
Tier B
https://chyp.com/2008/01/23/making-prepaid/ ↗
Source Article
Making prepaid work - Consult Hyperion
[Richard Allen] Why would anyone use a prepaid card? I’ve been doing a survey of some U.K. products in that space. (You can do your own research at Which prepaid card.) Typically, it costs £10 to get a card, a pound or so just to load some value, 50p minimum to buy something with it, a couple of qui…
Original Research
Synergistics Research
· Original study ↗
Methodology
Survey by Synergistics Research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Wal-Mart MoneyCard: 20% consumer awareness rate. Source: Synergistics Research (2007). Via Lighthouse Intelligence -- https://lighthousedata.io/data/walmart-moneycard-awareness-synergistics
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<blockquote cite="https://lighthousedata.io/data/walmart-moneycard-awareness-synergistics" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- consumer awareness rate for Wal-Mart MoneyCard<br><small>Source: Synergistics Research (2007) · <a href="https://lighthousedata.io/data/walmart-moneycard-awareness-synergistics" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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