B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
5%
5% -- consumer awareness rate for US consumers (OBA privacy options) (2011-05)
Between January and May of 2011, about 5 percent of consumers were aware of the new OBA privacy options.
- Source states 'about 5 percent'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
5%
Unit
Percentage
Data Vintage
2011-05
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Direct Marketing News
Primary
Tier C
http://semcasting.com/component/k2/item/318-Will-OBA-self-regulation-limit-advertisers?-800673057.ht… ↗
Source Article
Will OBA self
Original Research
Direct Marketing News
· Original study ↗
Methodology
Cited from Direct Marketing News
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US consumers (OBA privacy options): 5% consumer awareness rate. Source: Direct Marketing News (2011-05). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumer-awareness-oba-privacy-options-2011
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<blockquote cite="https://lighthousedata.io/data/consumer-awareness-oba-privacy-options-2011" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5%</strong> -- consumer awareness rate for US consumers (OBA privacy options)<br><small>Source: Direct Marketing News (2011-05) · <a href="https://lighthousedata.io/data/consumer-awareness-oba-privacy-options-2011" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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