B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
2%
2% -- consumer awareness rate for astaxanthin (US consumers) (2020)
Consumer awareness of astaxanthin is estimated at 2%.
- Estimated figure from industry commentary without explicit methodology
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
2%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Industry Transparency Center
Primary
Tier C
https://itcstrategy.com/whats-wrong-with-this-picture-cardax-pharmaceuticals/ ↗
Source Article
What’s Wrong with This Picture: Cardax Pharmaceuticals - Industry Transparency Center
This edition of “What’s Wrong with This Picture?” highlights a pharmaceutical development company that develops and commercializes anti-inflammatory dietary supplements and drugs. The only revenue source, outside of investment funding, is from a synthetic astaxanthin product, Zanthosyn®. The informa…
Original Research
Industry Transparency Center
· Original study ↗
Methodology
Author's estimate cited in industry commentary article; methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
astaxanthin (US consumers): 2% consumer awareness rate. Source: Industry Transparency Center (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/astaxanthin-consumer-awareness-2-percent
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<blockquote cite="https://lighthousedata.io/data/astaxanthin-consumer-awareness-2-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2%</strong> -- consumer awareness rate for astaxanthin (US consumers)<br><small>Source: Industry Transparency Center (2020) · <a href="https://lighthousedata.io/data/astaxanthin-consumer-awareness-2-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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