B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
94%
94% -- consumer awareness rate for PEGI among UK game-playing public (2007)
A Nielsen study showed that PEGI has 94% awareness among the UK game-playing public.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
94%
Unit
Percentage
Data Vintage
2007
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
84
Source
Nielsen
Primary
Tier A
https://mcvuk.com/business-news/publishing/ramsdale-were-not-giving-up-on-pegi/ ↗
Source Article
Ramsdale: Were not giving up on PEGI - MCV/DEVELOP
EA’s UK VP and general manager Keith Ramsdale has revealed his disappointment over the Byron Review’s scaling back of PEGI’s powers – and vowed to convince the Government of the body’s importance.
With the Review published and backed by PM Gordon Brown, the Government now moves into a period of publ…
Original Research
Nielsen
· Original study ↗
Methodology
Nielsen study
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
PEGI among UK game-playing public: 94% consumer awareness rate. Source: Nielsen (2007). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nielsen-study-peg-awareness-uk
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<blockquote cite="https://lighthousedata.io/data/nielsen-study-peg-awareness-uk" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>94%</strong> -- consumer awareness rate for PEGI among UK game-playing public<br><small>Source: Nielsen (2007) · <a href="https://lighthousedata.io/data/nielsen-study-peg-awareness-uk" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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