B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
19%
19% -- consumer awareness rate for Wi-Fi (2004)
19 percent of consumers are aware of Wi-Fi according to an Ipsos-Insight study.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
19%
Unit
Percentage
Data Vintage
2004
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ipsos-Insight
Primary
Tier C
http://wifinetnews.com/archives/2004/03/surprisingly_low_awareness_of_wi-fi.html ↗
Source Article
Surprisingly Low Awareness of Wi-Fi
Original Research
Ipsos-Insight
· Original study ↗
Methodology
Ipsos-Insight consumer study as cited by Om Malik
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Wi-Fi: 19% consumer awareness rate. Source: Ipsos-Insight (2004). Via Lighthouse Intelligence -- https://lighthousedata.io/data/wifi-consumer-awareness-2004
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<blockquote cite="https://lighthousedata.io/data/wifi-consumer-awareness-2004" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>19%</strong> -- consumer awareness rate for Wi-Fi<br><small>Source: Ipsos-Insight (2004) · <a href="https://lighthousedata.io/data/wifi-consumer-awareness-2004" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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