B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
13%
13% -- consumer awareness rate for US consumers (digital TV switchover) (2006)
Only 13% of consumers are aware of the upcoming digital TV switchover.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
13%
Unit
Percentage
Data Vintage
2006
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Points North
Primary
Tier B
http://www.forbes.com/2006/02/21/digital-analog-cable-cx_rr_0221digitaltv.html ↗
Source Article
The $75 Billion TV Tab
Original Research
Points North
· Original study ↗
Methodology
Estimate by Points North analyst Stewart Wolpin
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US consumers (digital TV switchover): 13% consumer awareness rate. Source: Points North (2006). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumer-awareness-digital-switch-13pct
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<blockquote cite="https://lighthousedata.io/data/consumer-awareness-digital-switch-13pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>13%</strong> -- consumer awareness rate for US consumers (digital TV switchover)<br><small>Source: Points North (2006) · <a href="https://lighthousedata.io/data/consumer-awareness-digital-switch-13pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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