B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

77%

77% -- consumer awareness rate for drivers in Japan (2018)

2018  · n=15,200  · GfK Japan

77% of drivers in Japan were aware of the tire chain regulations during heavy snowfall in certain road sections announced in December 2018.

  • Combines respondents who already knew and those who had heard about it but did not know the details
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Attribution: GfK Japan View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
77%
Unit
Percentage
Data Vintage
2018
Entity
drivers in Japan
Sample Size
15,200
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
86
GfK Japan Primary Tier A
https://nielseniq.com/global/ja/insights/report/2019/「タイヤチ%E… ↗
Confidence: 65/100 Vintage: 2018 Channel: Cc Extraction
Source Article
「タイヤチェーン規制に関する消費者調査」
「タイヤチェーン規制に関する消費者調査」 GfKジャパン(東京:中野区)は、全国のドライバー15,200名に対し、大雪時の一部区間におけるタイヤチェーン規制に関するインターネット調査※を実施し、その結果について発表した。 【概要】 ・一部区間における大雪時のタイヤチェーン規制に対する認知率は77% ・タイヤチェーンを自身で装着し運転した経験があるドライバーは58% 【大雪時のタイヤチェーン規制に関する消費者認知】 2018年12月、高速道路、国道の一部区間を対象に、従来であれば通行止めとされていた降雪状況においても、タイヤチェーン装着車のみ走行可能とする方針が国土交通省より発表された。本発表に…
Original Research
GfK Japan · Original study ↗

Internet survey conducted by GfK Japan

Methodology documented
Channelcommon_crawl
Plain Text
drivers in Japan: 77% consumer awareness rate. Source: GfK Japan (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tire-chain-regulation-awareness
HTML Embed
<blockquote cite="https://lighthousedata.io/data/tire-chain-regulation-awareness" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>77%</strong> -- consumer awareness rate for drivers in Japan<br><small>Source: GfK Japan (2018) · <a href="https://lighthousedata.io/data/tire-chain-regulation-awareness" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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