B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
91%
91% -- consumer awareness rate for US consumers (tariff awareness) (2025)
91% of surveyed individuals are aware of the tariffs.
- Data cited secondhand from a poll mentioned on the 'Do This, Not That' podcast
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
91%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Do This, Not That podcast
Primary
Tier C
https://dev-de-novo.pantheonsite.io/fresh-thinking/connecting-the-dots-in-marketing-with-ashley-burd… ↗
Source Article
Connecting the Dots in Marketing with Ashley Burdt | de Novo Marketing
Full Transcript of Think Fresh - Episode 13
00;00;00;00 – 00;00;20;16
RYAN
We’re doing this.
JEN
All right. Hello and welcome to th – were you talking? Oh, my God. All right, we’ll try this again. Ryan, are you settled?
RYAN
I’m Settled.
JEN
Okay.
00;00;20;18 – 00;00;41;06
JEN
Hello, and welcome to …
Original Research
Do This, Not That podcast
· Original study ↗
Methodology
Poll referenced on the 'Do This, Not That' podcast, cited secondhand on the Think Fresh podcast
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US consumers (tariff awareness): 91% consumer awareness rate. Source: Do This, Not That podcast (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tariff-awareness-consumers-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/tariff-awareness-consumers-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>91%</strong> -- consumer awareness rate for US consumers (tariff awareness)<br><small>Source: Do This, Not That podcast (2025) · <a href="https://lighthousedata.io/data/tariff-awareness-consumers-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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