B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
74%
74% -- consumer awareness rate for British adults mobile wallets (2013)
74% of British adults are aware of mobile wallets.
- Report commissioned to promote the launch of CloudZync's Zwallet product
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
74%
Unit
Percentage
Data Vintage
2013
Entity
Sample Size
2,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
CloudZync
Primary
Tier B
https://allaboutwindowsphone.com/flow/item/18710_Reports_show_smartphone_platfo.php ↗
Source Article
Reports show smartphone platform differences in key online shopping metrics
Original Research
CloudZync
· Original study ↗
Methodology
Poll of 2000 British adults; commissioned by CloudZync to promote Zwallet launch
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
British adults mobile wallets: 74% consumer awareness rate. Source: CloudZync (2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cloudzync-mobile-wallet-awareness
HTML Embed
<blockquote cite="https://lighthousedata.io/data/cloudzync-mobile-wallet-awareness" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>74%</strong> -- consumer awareness rate for British adults mobile wallets<br><small>Source: CloudZync (2013) · <a href="https://lighthousedata.io/data/cloudzync-mobile-wallet-awareness" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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