B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
75%
75% -- consumer awareness rate for US adults (2022-2024)
75% of U.S. adults had heard some or a lot about companies withdrawing from Russia after it invaded Ukraine.
- Includes respondents who heard 'some' or 'a lot'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
75%
Unit
Percentage
Data Vintage
2022-2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Morning Consult
Primary
Tier A
https://b4ukraine.org/whats-new/adults-in-western-europe ↗
Source Article
Adults in Western Europe and the United States want companies to shutter their Russian business operations
Adults in Western Europe and the United States overwhelmingly want companies to shutter their Russian business operations, according to the Morning Consult survey conducted in the United States, France, Germany, the United Kingdom, Italy, and Spain.
Since the beginning of Russia’s war in Ukraine, U.…
Original Research
Morning Consult
· Original study ↗
Methodology
Morning Consult survey in the United States; respondents who heard 'some' or 'a lot' about companies withdrawing from Russia
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2022-2024 (current) | 75% | |
| 2023 | 65% | -13.3% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
US adults: 75% consumer awareness rate. Source: Morning Consult (2022-2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-adults-aware-companies-withdrawing-russia
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<blockquote cite="https://lighthousedata.io/data/us-adults-aware-companies-withdrawing-russia" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- consumer awareness rate for US adults<br><small>Source: Morning Consult (2022-2024) · <a href="https://lighthousedata.io/data/us-adults-aware-companies-withdrawing-russia" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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