B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
78%
78% -- consumer awareness rate for Apple Pay among current digital wallet users (2015)
Awareness of Apple Pay among current digital wallet users is 78%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
78%
Unit
Percentage
Data Vintage
2015
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gallup
Primary
Tier B
http://albanyceo.com/news/2015/07/apple-pay-has-strong-awareness-little-adoption/ ↗
Source Article
Apple Pay Has Strong Awareness, Little Adoption
Original Research
Gallup
· Original study ↗
Methodology
Gallup consumer survey analysis
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Apple Pay among current digital wallet users: 78% consumer awareness rate. Source: Gallup (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/apple-pay-awareness-digital-wallet-users-2015
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<blockquote cite="https://lighthousedata.io/data/apple-pay-awareness-digital-wallet-users-2015" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>78%</strong> -- consumer awareness rate for Apple Pay among current digital wallet users<br><small>Source: Gallup (2015) · <a href="https://lighthousedata.io/data/apple-pay-awareness-digital-wallet-users-2015" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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