Average Cost Per Lead
Statistics & Benchmarks

Verified average cost per lead data across 3 regions. Sourced from primary research and validated with evidence grading.

58 data points · 3 regions · Updated 2026-10-02

Compare by Region

US Region

4 stats
$90
Currency Usd 2025
$88
Currency Usd 2025
$52
Currency Usd 2025
$77
Currency Usd 2025

Global Region

53 stats
$35
Currency Usd 2025
$120
Currency Usd 2025
$28
Currency Usd 2025
$124
Currency Usd Q1 2026
$188
Currency Usd 2026
Organic Promotion social_media_marketing
$164
Currency Usd 2026
inbound marketing marketing
$135
Currency Usd 2026
$7
Currency Usd 2021
$43
Currency Usd 2024
$249
Currency Usd 2026
Facebook Ads marketing
$28
Currency Usd 2025
$127
Currency Usd 2026
LinkedIn (SaaS) marketing
$213
Currency Usd 2026
Roofing industry marketing
$228
Currency Usd 2025
$198
Currency Usd 2026
$162
Currency Usd 2026
organizations marketing
$198
Currency Usd 2025
$153
Currency Usd 2026
$153
Currency Usd 2026
$50
Currency Usd 2026
$84
Currency Usd 2025-2026
$136
Currency Usd 2026
$28
Currency Usd 2025
$66
Currency Usd 2025
$37
Currency Usd 2026
CPA firms marketing
$99
Currency Usd 2026
$70
Currency Usd 2026
$75
Currency Usd 2026
$42
Currency Usd 2025
$32
Currency Usd 2025
$75
Currency Usd 2026
Meta ads marketing
$23
Currency Usd 2024
B2B businesses marketing
$200
Currency Usd 2023
$33
Currency Usd 2023
$31
Currency Usd 2021
$99
Currency Usd 2021
Online Retargeting marketing
$31
Currency Usd 2021
Non-Profits (B2B) marketing
$31
Currency Usd 2021
$108
Currency Usd 2021
$132
Currency Usd 2021
$43
Currency Usd 2022
$41
Currency Usd 2023
B2B companies marketing
$100
Currency Usd 2010
$59
Currency Usd 2016
$501
Currency Usd 2017-06
$12
Currency Usd November 2024 - November 2025

North America Region

1 stat
$68
Currency Usd 2025

Compare Average Cost Per Lead Across Regions

See how average cost per lead benchmarks differ by geography in a single side-by-side view.

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