B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

$198

$198 -- average cost per lead for organizations (2025)

2025  · HubSpot

The average cost per lead for organizations is $198.44.

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Attribution: HubSpot View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
$198
Unit
Currency Usd
Data Vintage
2025
Entity
organizations
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
HubSpot Primary Tier B
https://www.numerounoweb.com/digital-marketing/stages-of-lead-generation-funnel-attract-nurture-conv… ↗
Confidence: 53/100 Vintage: 2025 Channel: Deep Crawl
Source Article
The 3 Stages of Lead Generation Funnel: Attract, Nurture, Convert
Understanding the lead generation funnel is essential for small business owners and entrepreneurs aiming to turn potential customers into paying clients. However, 2025 has posed unique challenges for lead generation. Inflation remains high, creating uncertainty for both businesses and consumers. Com…
Original Research
HubSpot · Original study ↗

Cited from HubSpot; original methodology not stated

Methodology documented
Industrymarketing
Plain Text
organizations: $198 average cost per lead. Source: HubSpot (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/average-cost-per-lead-198
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<blockquote cite="https://lighthousedata.io/data/average-cost-per-lead-198" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$198</strong> -- average cost per lead for organizations<br><small>Source: HubSpot (2025) · <a href="https://lighthousedata.io/data/average-cost-per-lead-198" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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