B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
$28
$28 -- average cost per lead for Meta lead campaigns (2025)
According to WordStream's 2025 benchmark report based on over 1,000 campaigns, the average cost per lead on Meta lead campaigns reaches up to $27.66.
- The source notes cost per lead is 'up to $27.66' rather than a flat average across all campaigns
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$28
Unit
Currency Usd
Data Vintage
2025
Entity
Sample Size
1,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
WordStream
Primary
Tier A
https://notnoise.co/blog/how-to-run-facebook-ads-for-music ↗
Source Article
Meta Ads for Music: How to Run Campaigns That Convert
Most musicians do not lose money on Meta because the ads are broken. They lose money because the click lands in a dead end. Spotify says more than 100,000 new songs are released every day, and Deezer data reported by Forbes says 78% of tracks uploaded in the past year were never played at all.
That …
Original Research
WordStream
· Original study ↗
Methodology
WordStream 2025 benchmark report based on 1,000-plus campaigns
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Meta lead campaigns: $28 average cost per lead. Source: WordStream (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/meta-cost-per-lead-2025
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<blockquote cite="https://lighthousedata.io/data/meta-cost-per-lead-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$28</strong> -- average cost per lead for Meta lead campaigns<br><small>Source: WordStream (2025) · <a href="https://lighthousedata.io/data/meta-cost-per-lead-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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