B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
$124
$124 -- average cost per lead for US roofing contractors (non-brand Google Ads) (Q1 2026)
Average cost per lead for non-branded Google Ads among US roofing contractors was approximately $124 in Q1 2026 benchmark data.
- Estimated benchmark based on observed spend across 15 contractors
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$124
Unit
Currency Usd
Data Vintage
Q1 2026
Entity
Sample Size
15
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Published Q1 2026 PPC benchmark data (unnamed)
Primary
Tier C
https://sproutsagesolutions.com/seo-for-roofers-cost/ ↗
Source Article
SEO FOR ROOFING CONTRACTORS · 2026 COST GUIDE
SEO for Roofing Contractors Cost: Real 2026 Pricing, From $1,500/Mo Flat
Industry SEO pricing for roofing contractors runs between $1,500 and $5,000 per month for most US shops in 2026 (est., per published agency rate cards I reviewed in June 2026), with…
Original Research
Published Q1 2026 PPC benchmark data (unnamed)
· Original study ↗
Methodology
Based on roughly $310,000 of observed non-brand roofing ad spend across 15 contractors; most accounts between $94 and $170
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US roofing contractors (non-brand Google Ads): $124 average cost per lead. Source: Published Q1 2026 PPC benchmark data (unnamed) (Q1 2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/roofing-ads-cost-per-lead-q1-2026
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<blockquote cite="https://lighthousedata.io/data/roofing-ads-cost-per-lead-q1-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$124</strong> -- average cost per lead for US roofing contractors (non-brand Google Ads)<br><small>Source: Published Q1 2026 PPC benchmark data (unnamed) (Q1 2026) · <a href="https://lighthousedata.io/data/roofing-ads-cost-per-lead-q1-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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