B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$100
$100 -- average cost per lead for B2B companies (2010)
The average lead costs about $100 to generate.
- Stated as an approximate benchmark/rule of thumb ('costing about $100 to generate')
Lighthouse Research Team
Last verified:
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Evidence graded
Value
$100
Unit
Currency Usd
Data Vintage
2010
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Source Article
What is Lead Management? « Doherty White
If you increase automation in Marketing, you can generate more sales leads, make more sales and earn more money. You can achieve scale. In this post I look at Marketing Automation, and at one specific example of automation known as Lead Management.
Marketing units in business-to-business companies s…
Methodology
Estimate cited by Doherty White blog
Methodology documented
Segmentation
Industrymarketing
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Plain Text
B2B companies: $100 average cost per lead. Source: (2010). Via Lighthouse Intelligence -- https://lighthousedata.io/data/average-lead-cost-2010
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<blockquote cite="https://lighthousedata.io/data/average-lead-cost-2010" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$100</strong> -- average cost per lead for B2B companies<br><small>Source: (2010) · <a href="https://lighthousedata.io/data/average-lead-cost-2010" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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