B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

$135

$135 -- average cost per lead for inbound marketing (2026)

Name: Average Cost Per Lead Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-02

2026 · HubSpot

HubSpot found that the average cost per lead for inbound marketing is $135.

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Attribution: HubSpot View source

Lighthouse Research Team

Last verified: 2026-08-05 · How we verify data →

Source verified Evidence graded

Value

$135

Unit

Currency Usd

Data Vintage

2026

Entity

inbound marketing

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

68/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (2)

HubSpot Primary Tier A

https://www.brafton.co.uk/blog/seo/seo-and-inbound-marketing/ ↗

Confidence: 30/100 Vintage: 2026 Channel: Common Crawl

Source Article

SEO and Inbound Marketing: How They Work Together | Brafton

Some things are just better together: peanut butter and jelly, Minnie and Mickey Mouse, popcorn and shredded cheese (just me?). While these things can operate on their own, something magical happens when you put them together. The same is true for SEO and inbound marketing. While these are both foun…

Also cited by

Brafton https://www.brafton.ca/blog/seo/seo-and-inbound-marketing/

2026-08-05

Original Research

HubSpot · Original study ↗

Methodology

HubSpot found that the average cost per lead for inbound marketing

Segmentation

Industrymarketing Channelrss_feed

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Plain Text

inbound marketing: $135 average cost per lead. Source: HubSpot (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/average-cost-per-lead-inbound-marketing

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<blockquote cite="https://lighthousedata.io/data/average-cost-per-lead-inbound-marketing" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$135</strong> -- average cost per lead for inbound marketing<br><small>Source: HubSpot (2026) · <a href="https://lighthousedata.io/data/average-cost-per-lead-inbound-marketing" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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