B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$59
$59 -- average cost per lead for Google Ads across industries (2016)
A decade prior to the 2026 benchmarks report (roughly 2016), the average cost per lead for Google Ads across industries was $59.18.
- Historical comparison point cited in WordStream's 2026 benchmarks report as 'a decade ago'
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$59
Unit
Currency Usd
Data Vintage
2016
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
WordStream
Primary
Tier C
https://www.spacewolf.au/blog/google-ads-vs-facebook-ads ↗
Source Article
Google Ads vs Facebook Ads: Which First?
Table of Content
Google Ads vs Facebook Ads: Which Should You Run First?
Run Google Ads first when people already search for what you sell, think tradies, lawyers, and clinics. Run Facebook Ads first when you're selling something visual, impulse driven, or new to market with no existing search deman…
Original Research
WordStream
· Original study ↗
Methodology
Baseline figure cited as 'a decade ago' relative to the 2026 WordStream benchmarks report (2026 report year minus ten years)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Ads across industries: $59 average cost per lead. Source: WordStream (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-ads-average-cost-per-lead-2016
HTML Embed
<blockquote cite="https://lighthousedata.io/data/google-ads-average-cost-per-lead-2016" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$59</strong> -- average cost per lead for Google Ads across industries<br><small>Source: WordStream (2016) · <a href="https://lighthousedata.io/data/google-ads-average-cost-per-lead-2016" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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