B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
$66
$66 -- average cost per lead for healthcare search ads (2025)
The average (median) cost per lead for healthcare search advertising campaigns in the US was $66.02.
- Averages are technically median figures to account for outliers.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$66
Unit
Currency Usd
Data Vintage
2025
Entity
Sample Size
3,542
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
83
Source
LocaliQ
Primary
Tier A
https://localiq.com/blog/healthcare-search-advertising-benchmarks/ ↗
Source Article
Healthcare Search Ads Benchmarks for 16 Specialties | LocaliQ
Google pulls in over a billion health-related searches each day, and 7% of all searches have to do with health. Many of these healthcare-related searches on Google or Bing happen at the exact moment someone is ready to book care. Naturally, advertising on platforms like Google Ads and Microsoft Ads …
Original Research
LocaliQ
· Original study ↗
Methodology
Based on a sample of 3,542 US-based search advertising campaigns running between October 1, 2024, and September 30, 2025.
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
healthcare search ads: $66 average cost per lead. Source: LocaliQ (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/healthcare-search-ads-average-cpl
HTML Embed
<blockquote cite="https://lighthousedata.io/data/healthcare-search-ads-average-cpl" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$66</strong> -- average cost per lead for healthcare search ads<br><small>Source: LocaliQ (2025) · <a href="https://lighthousedata.io/data/healthcare-search-ads-average-cpl" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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