B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
$153
$153 -- average cost per lead for home services contractors (2026)
A CPL of $152.61 may serve as a benchmark result for a home services contractor.
- Stated as an illustrative benchmark example in a campaign's second month
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$153
Unit
Currency Usd
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
rebusadvertising.com
Primary
Tier C
https://rebusadvertising.com/blogs/ppc-lead-gen/ ↗
Source Article
PPC Lead Gen Playbook: Practical PPC Tactics for Growth
PPC Lead Gen Playbook: Practical PPC Tactics for Growth
A profitable PPC lead gen campaign is no accident. It’s built on a foundation of deliberate, logical organization. Think of your campaign structure as the architectural blueprint for your entire paid search effort—get it right, and everything e…
Original Research
rebusadvertising.com
· Original study ↗
Methodology
Industry benchmark example cited in agency blog
Methodology documented
Segmentation
IndustryHome Services
RoleAll marketers
Channelpaid_ads
Cite this stat
Plain Text
home services contractors: $153 average cost per lead. Source: rebusadvertising.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/home-services-cpl-152-61
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<blockquote cite="https://lighthousedata.io/data/home-services-cpl-152-61" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$153</strong> -- average cost per lead for home services contractors<br><small>Source: rebusadvertising.com (2026) · <a href="https://lighthousedata.io/data/home-services-cpl-152-61" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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