B Evidence Grade B Safe to Cite Dated

$7 -- average cost per lead for travel industry (2021)

Name: Average Cost Per Lead Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-18

2021 · WordStream and LOCALiQ

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Attribution: WordStream and LOCALiQ View source

Lighthouse Research Team

Last verified: 2026-08-19 · How we verify data →

Source verified Evidence graded

Value

Unit

Currency Usd

Data Vintage

2021

Entity

travel industry

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

67/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (4)

WordStream and LOCALiQ Primary Tier A

https://www.wordstream.com/blog/ws/2021/07/21/paid-search-benchmarks ↗

Confidence: 87/100 Vintage: 2021 Channel: Deep Crawl

Source Article

Paid search is working well in the travel vertical in 2021

Travel websites can get a lot of traffic at relatively low cost by using paid search ads WordStream and partner with LOCALiQ this week released new 2021 paid search advertising benchmarks for 23 industry verticals on these metrics: - Average cost per click - Average clickthrough rate - Average cost …

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2026-08-18

Original Research

WordStream and LOCALiQ · Original study ↗

Methodology

All-industry mean: $41.40

Segmentation

IndustryTravel Channelpaid_ads

Cite this stat

Plain Text

travel industry: $7 average cost per lead. Source: WordStream and LOCALiQ (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/paid-search-travel-cpl-2021

HTML Embed

<blockquote cite="https://lighthousedata.io/data/paid-search-travel-cpl-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$7</strong> -- average cost per lead for travel industry<br><small>Source: WordStream and LOCALiQ (2021) · <a href="https://lighthousedata.io/data/paid-search-travel-cpl-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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