B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
$127
$127 -- average cost per lead for Google Search (SaaS) (2026)
In SaaS (2026), the average cost per lead (CPL) for Google Search is $127.
Attribution:
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Lighthouse Research Team
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Evidence graded
Value
$127
Unit
Currency Usd
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
TripleDart
Primary
Tier B
https://foundrycro.com/blog/series-a-paid-acquisition-stack-2026/ ↗
Source Article
Series A Marketing Stack: 7 Layers, $0 to $25K/Mo | Foundry CRO
The short version:
- A functional paid acquisition stack costs $0/month in tools (GA4 + PostHog + HubSpot Free + ConvertKit Free) plus ad spend. The upgrade triggers are specific: add CRO at $5K+/month ad spend, add bid management at $5K+, add attribution at $30K+ across 2+ channels.
- Most "startup…
Original Research
TripleDart
· Original study ↗
Methodology
Cited by Foundry CRO; original attributed to TripleDart's 2026 report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Search (SaaS): $127 average cost per lead. Source: TripleDart (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-ads-cpl-saas-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/google-ads-cpl-saas-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$127</strong> -- average cost per lead for Google Search (SaaS)<br><small>Source: TripleDart (2026) · <a href="https://lighthousedata.io/data/google-ads-cpl-saas-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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