B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
$198
$198 -- average cost per lead for Global marketing industry (2026)
The average cost per lead globally is around $198.
- Approximated as around $198 (~£150–£200 depending on exchange rates)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$198
Unit
Currency Usd
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Prospeo
Primary
Tier C
https://www.verbaflo.ai/blog/the-real-cost-of-a-student-missed-enquiry-for-student-housing-operators ↗
Source Article
VerbaFlo | Missed Enquiries in Student Housing, True Cost
What Counts as a "Missed Enquiry" in Student Housing
In the PBSA market today, a missed enquiry is not as obvious as it used to be.
It is no longer just an unanswered phone call or an unread email in an inbox. Those are still problems, but they are no longer the full picture. In 2026, a missed enqui…
Original Research
Prospeo
· Original study ↗
Methodology
Cited from prospeo.io benchmark on average cost per lead
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Global marketing industry: $198 average cost per lead. Source: Prospeo (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/average-cost-per-lead-global
HTML Embed
<blockquote cite="https://lighthousedata.io/data/average-cost-per-lead-global" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$198</strong> -- average cost per lead for Global marketing industry<br><small>Source: Prospeo (2026) · <a href="https://lighthousedata.io/data/average-cost-per-lead-global" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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