B Evidence Grade B Graded under review Safe to Cite Dated

$64

$64 -- average cost per lead for real estate advertising (real estate broker) (2021)

Name: Average Cost Per Lead Statistics
Creator: Lighthouse Intelligence
Published: 2026-06-27

2021 · n=2,690 · WordStream and LOCALiQ

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Attribution: WordStream and LOCALiQ View source

Lighthouse Research Team

Last verified: 2026-06-27 · How we verify data →

Source verified Evidence graded

Value

$64

Unit

Currency Usd

Data Vintage

2021

Entity

real estate advertising (real estate broker)

Sample Size

2,690

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

WordStream and LOCALiQ Primary Tier A

https://staging.wordstream.com/blog/ws/2021/08/31/real-estate-advertising-benchmarks ↗

Confidence: 0/100 Vintage: 2021 Channel: Common Crawl

Source Article

NEW Advertising Benchmarks for Real Estate in 2021

Running real estate ads in 2021 and wondering what your results should look like? It can be difficult to tell whether or not your campaigns are hitting the mark—or missing them entirely. One way to be sure your real estate advertising is on track is to look at available industry benchmarks to determ…

Original Research

WordStream and LOCALiQ · Original study ↗

Methodology

Data pulled from a sample of 2,690 North American-based LOCALiQ client accounts in the real estate vertical.

Methodology documented

Segmentation

Channelrss_feed

Cite this stat

Plain Text

real estate advertising (real estate broker): $64 average cost per lead. Source: WordStream and LOCALiQ (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/real-estate-broker-average-cost-per-lead-2021

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<blockquote cite="https://lighthousedata.io/data/real-estate-broker-average-cost-per-lead-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$64</strong> -- average cost per lead for real estate advertising (real estate broker)<br><small>Source: WordStream and LOCALiQ (2021) · <a href="https://lighthousedata.io/data/real-estate-broker-average-cost-per-lead-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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