B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$108
$108 -- average cost per lead for Media and Publishing (B2B) (2021)
The projected 2021 average cost per B2B lead in the Media and Publishing industry was $108.
- Projected 2021 figures aggregated from multiple third-party web sources
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$108
Unit
Currency Usd
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Linchpin SEO
Primary
Tier B
https://linchpinseo.com/average-cost-per-lead-by-industry-and-marketing-channel/ ↗
Source Article
Projected 2021 Average Cost Per Lead By Industry and Channel | Linchpin
Projected 2021 Average Cost Per Lead By Industry and Channel
Have you ever wondered how your industry compares to others in regards to cost per lead? Our clients who are embarking on digital marketing campaigns often ask us what a good or average cost per lead is for their industry, or for the marke…
Original Research
Linchpin SEO
· Original study ↗
Methodology
Aggregated from web sources; projected 2021 figures
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Media and Publishing (B2B): $108 average cost per lead. Source: Linchpin SEO (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cpl-media-publishing-2021
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<blockquote cite="https://lighthousedata.io/data/cpl-media-publishing-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$108</strong> -- average cost per lead for Media and Publishing (B2B)<br><small>Source: Linchpin SEO (2021) · <a href="https://lighthousedata.io/data/cpl-media-publishing-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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