B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
$228
$228 -- average cost per lead for Roofing industry (2025)
In 2025, roofing leads had an average cost per lead of $228.15.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$228
Unit
Currency Usd
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Website Depot
Primary
Tier B
https://transactional.net/home-services-lead-generation/ ↗
Source Article
Home Services Lead Generation: A Proven Playbook for 2026
Most advice about home services lead generation is backwards. It tells you to buy more leads, spread your budget across every channel, and hope your office answers the phone fast enough to make the math work.
That model keeps you dependent.
If you run HVAC, plumbing, electrical, roofing, or another …
Original Research
Website Depot
· Original study ↗
Methodology
Cited from Website Depot home services lead generation guide
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Roofing industry: $228 average cost per lead. Source: Website Depot (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/roofing-lead-cost-2025
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<blockquote cite="https://lighthousedata.io/data/roofing-lead-cost-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$228</strong> -- average cost per lead for Roofing industry<br><small>Source: Website Depot (2025) · <a href="https://lighthousedata.io/data/roofing-lead-cost-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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