B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
$153
$153 -- average cost per lead for HVAC industry PPC advertising (2026)
The average cost per lead for HVAC campaigns is $153 as a weighted 12-month average.
- Weighted average across twelve months; peak-season emergency CPL can be significantly higher
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$153
Unit
Currency Usd
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
WhatConverts
Primary
Tier B
https://www.whatconverts.com/blog/hvacs-seasonality-problem-why-your-average-cpc-means-nothing/ ↗
Source Article
HVAC's Seasonality Problem: Why Your "Average" CPC Means Nothing
Original Research
WhatConverts
· Original study ↗
Methodology
Weighted average across all twelve months; actual CPL during peak season can be dramatically higher
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
HVAC industry PPC advertising: $153 average cost per lead. Source: WhatConverts (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/hvac-average-cost-per-lead-153
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<blockquote cite="https://lighthousedata.io/data/hvac-average-cost-per-lead-153" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$153</strong> -- average cost per lead for HVAC industry PPC advertising<br><small>Source: WhatConverts (2026) · <a href="https://lighthousedata.io/data/hvac-average-cost-per-lead-153" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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