B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
$23
$23 -- average cost per lead for Meta ads (2024)
The average cost-per-lead across Meta ads is $23.41 according to WordStream's 2024 benchmarks.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
$23
Unit
Currency Usd
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
WordStream
Primary
Tier C
https://didoo.ai/blog/didoo-ai-vs-madgicx-the-best-madgicx-alternative-for-smb-media-buying/ ↗
Source Article
Didoo AI vs Madgicx: Which AI Media Buyer Wins for SMBs? - Didoo Blog - Paid Ads Guides & AI Marketing Tips for SMBs
If you manage paid advertising for a small or medium business and have been evaluating Madgicx as your AI media buying solution, this comparison will help you determine whether Madgicx is the right fit—and whether Didoo AI as a Madgicx alternative might serve your business better. Whether you are a …
Original Research
WordStream
· Original study ↗
Methodology
WordStream 2024 benchmarks as cited by Didoo blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Meta ads: $23 average cost per lead. Source: WordStream (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/meta-ads-average-cpl-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/meta-ads-average-cpl-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$23</strong> -- average cost per lead for Meta ads<br><small>Source: WordStream (2024) · <a href="https://lighthousedata.io/data/meta-ads-average-cpl-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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