B
Evidence Grade B
Graded
under review
Safe to Cite
Current
$75
$75 -- average cost per lead for company brand keywords (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$75
Unit
Currency Usd
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
90
Independence
30
Methodology
30
Freshness
91
Source
uncommonlogic.com
Primary
Tier C
https://blog.uncommonlogic.com/insights/damage-done-data-sea-monsters ↗
Source Article
The Damage Done by Data Sea Monsters | (un)Common Logic
The six data sea monsters can combine in many awful ways to create harrowing problems for marketing departments and leadership. For a refresher on what these monsters are, check out this post.
As you gather ’round the turkey this Thursday, consider saying a brief thanks that none of these problems a…
Original Research
uncommonlogic.com
· Original study ↗
Segmentation
Industrymarketing
Channelcontent
Cite this stat
Plain Text
company brand keywords: $75 average cost per lead. Source: uncommonlogic.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brand-keywords-cost-per-lead
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<blockquote cite="https://lighthousedata.io/data/brand-keywords-cost-per-lead" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$75</strong> -- average cost per lead for company brand keywords<br><small>Source: uncommonlogic.com (2026) · <a href="https://lighthousedata.io/data/brand-keywords-cost-per-lead" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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