B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
$70
$70 -- average cost per lead for Google Ads across all industries (2026)
The average cost-per-lead for Google Ads across all industries was $70.11.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$70
Unit
Currency Usd
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Source
Quimby Digital
Primary
Tier B
https://www.keywordme.io/blog/optimize-google-ads-5a4a1 ↗
Source Article
How To Optimize Google Ads & Slash Your Costs
How To Optimize Google Ads & Slash Your Costs
How To Optimize Google Ads & Slash Your Costs
Before you even think about tweaking ad copy or testing new bidding strategies, you’ve got to pop the hood and see what’s really going on with your Google Ads account. This isn't the glamorous part of PPC, bu…
Original Research
Quimby Digital
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Ads across all industries: $70 average cost per lead. Source: Quimby Digital (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google_ads_avg_cost_per_lead_2026
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<blockquote cite="https://lighthousedata.io/data/google_ads_avg_cost_per_lead_2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$70</strong> -- average cost per lead for Google Ads across all industries<br><small>Source: Quimby Digital (2026) · <a href="https://lighthousedata.io/data/google_ads_avg_cost_per_lead_2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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