B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
$50
$50 -- average cost per lead for B2C retargeting ads (Facebook/Instagram) (2026)
B2C Facebook and Instagram retargeting ads recapture cart abandoners at a cost per lead of $50 to $100.
- Reported as a range ($50-$100)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$50
Unit
Currency Usd
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
remotereps.com
Primary
Tier C
https://remotereps.com/services/sales-outsourcing/what-is-lead-generation ↗
Source Article
What Is Lead Generation? Process, Tactics & 2026 Benchmarks
Lead generation explained: inbound vs outbound methods, how to measure lead quality, conversion benchmarks by channel, and which tactics work best in 2026.
RemoteReps
Author
Last updated:02/08/2026
15 min read
Imagine you're running a thriving business, but your website is like a busy storefront whe…
Original Research
remotereps.com
· Original study ↗
Methodology
Range of $50–$100 CPL for recapturing cart abandoners via social retargeting; midpoint used. No original publisher named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2C retargeting ads (Facebook/Instagram): $50 average cost per lead. Source: remotereps.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2c-retargeting-cpl-50-100
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<blockquote cite="https://lighthousedata.io/data/b2c-retargeting-cpl-50-100" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$50</strong> -- average cost per lead for B2C retargeting ads (Facebook/Instagram)<br><small>Source: remotereps.com (2026) · <a href="https://lighthousedata.io/data/b2c-retargeting-cpl-50-100" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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