B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
$84
$84 -- average cost per lead for B2B industries across all channels (2025-2026)
The average cost per lead for B2B industries across all channels is around $84.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
$84
Unit
Currency Usd
Data Vintage
2025-2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
WordStream / FirstPageSage
Primary
Tier C
https://www.viciousmarketing.net/post/the-definitive-guide-to-performance-based-lead-generation-in-2… ↗
Source Article
Performance-Based Lead Generation: B2B Pay-Per-Lead Guide 2026
Performance Based Lead Generation for B2B: Pay Per Lead Models, Vendors & Pricing 2026
Updated: Jul 18
What Is Performance Based Lead Generation?
Performance based lead generation is a marketing system that permits the business to pay for qualified leads that meet the predetermined requirements. Thi…
Original Research
WordStream / FirstPageSage
· Original study ↗
Methodology
Cites WordStream 2025 benchmarks from more than 16,000 US campaigns and FirstPageSage 2026 industry report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B industries across all channels: $84 average cost per lead. Source: WordStream / FirstPageSage (2025-2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-avg-cost-per-lead-2026
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<blockquote cite="https://lighthousedata.io/data/b2b-avg-cost-per-lead-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$84</strong> -- average cost per lead for B2B industries across all channels<br><small>Source: WordStream / FirstPageSage (2025-2026) · <a href="https://lighthousedata.io/data/b2b-avg-cost-per-lead-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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