Smartphone Ownership Rate
Statistics & Benchmarks

Verified smartphone ownership rate data across 3 regions. Sourced from primary research and validated with evidence grading.

58 data points · 3 regions · Updated 2026-10-02

Compare by Region

Global Region

56 stats
US children under 11 marketing
50.000000%
Percentage 2026
US 18-29 year olds marketing
92.000000%
Percentage 2026
internet users marketing
80.000000%
Percentage 2026
US consumers (including low-income families) marketing
90.000000%
Percentage 2026
Australian consumers marketing
87.000000%
Percentage 2026
Australia population marketing
87.000000%
Percentage 2025
online consumers marketing
47.000000%
Percentage 2026
Baby Boomers marketing
75.000000%
Percentage 2023
Millennials marketing
92.000000%
Percentage 2018
Baby Boomers marketing
67.000000%
Percentage 2018
US residents marketing
81.000000%
Percentage 2020-04
US teens ages 13-18 marketing
84.000000%
Percentage 2019
US kids ages 8-12 marketing
41.000000%
Percentage 2019
global population marketing
70.000000%
Percentage 2020
global consumers marketing
66.000000%
Percentage 2018
US dental hygienists ages 20 to 30 marketing
87.000000%
Percentage 2013
adults in 32 global markets marketing
80.000000%
Percentage 2015
US consumers marketing
78.000000%
Percentage 2017
Australia mums marketing
68.000000%
Percentage 2012
UK mums marketing
72.000000%
Percentage 2012
Canada and China mums marketing
58.000000%
Percentage 2012
US mums marketing
65.000000%
Percentage 2012
UK tweens and teens marketing
68.000000%
Percentage 2012
European consumers marketing
44.000000%
Percentage 2012
Android smartphones business users marketing
21.000000%
Percentage 2011
BlackBerry business users marketing
32.000000%
Percentage 2011
Apple iPhone business users marketing
45.000000%
Percentage 2011
US adults marketing
53.000000%
Percentage 2011
US adults marketing
58.000000%
Percentage 2014-01
Irish population marketing
71.000000%
Percentage 2012
Asian American TV households marketing
95.000000%
Percentage 2016
Canadians and Americans marketing
70.000000%
Percentage 2017
Silent Generation (ages 73-90) marketing
30.000000%
Percentage 2016
worldwide internet users marketing
80.000000%
Percentage 2015
US adults marketing
68.000000%
Percentage 2015-10
US consumers marketing
77.000000%
Percentage 2016
UK rail audience marketing
56.000000%
Percentage 2013
US millennials marketing
91.000000%
Percentage 2016
US consumers ages 12 to 64 marketing
90.000000%
Percentage 2014
US total population marketing
51.000000%
Percentage 2014
US population ages 11 to 64 marketing
85.000000%
Percentage 2014
UK rail commuters marketing
68.000000%
Percentage 2012
UK mobile media users marketing
76.000000%
Percentage 2011
Belgian consumers marketing
47.000000%
Percentage 2012
Malaysian adults marketing
71.000000%
Percentage 2016
US high school only graduates marketing
36.000000%
Percentage 2012
US adults ages 18-29 marketing
66.000000%
Percentage 2012
US households earning $75,000 or above marketing
68.000000%
Percentage 2012
Danish consumers aged 15-70 marketing
40.000000%
Percentage 2011
US Easter shoppers marketing
46.000000%
Percentage 2012
British public marketing
50.000000%
Percentage 2013
US mobile phone subscribers marketing
11.000000%
Percentage 2009-12
Boomers marketing
55.900000%
Percentage 2014
China internet cafe users marketing
60.000000%
Percentage 2012
US consumers aged 24-34 marketing
66.000000%
Percentage 2012-01
US mobile subscribers
31.000000%
Percentage 2010

US Region

1 stat
US mobile phone users marketing
61.000000%
Percentage 2014

EMEA Region

1 stat
Irish population marketing
49.000000%
Percentage 2012

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