B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
85%
85% -- smartphone ownership rate for US population ages 11 to 64 (2014)
Almost 85% of people in the U.S. aged 11 to 64 own a smartphone.
- Source states 'Almost 85 percent'
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
85%
Unit
Percentage
Data Vintage
2014
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
eMarketer
Primary
Tier B
https://www.cio.com/article/2453934/mobile-advertising-will-dominate-social-networks.html ↗
Source Article
Mobile Advertising Will Dominate Social Networks
Original Research
eMarketer
· Original study ↗
Methodology
eMarketer presentation
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US population ages 11 to 64: 85% smartphone ownership rate. Source: eMarketer (2014). Via Lighthouse Intelligence -- https://lighthousedata.io/data/smartphone-ownership-11-64-2014
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<blockquote cite="https://lighthousedata.io/data/smartphone-ownership-11-64-2014" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- smartphone ownership rate for US population ages 11 to 64<br><small>Source: eMarketer (2014) · <a href="https://lighthousedata.io/data/smartphone-ownership-11-64-2014" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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