B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
95%
95% -- smartphone ownership rate for Asian American TV households (2016)
95% of Asian American TV households own smartphones, indexing 9% higher than the general population.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
95%
Unit
Percentage
Data Vintage
2016
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nielsen
Primary
Tier B
http://apartnership.com/winning-asian-americans-on-social-media/ ↗
Source Article
Digital Diversity: Winning Asian Americans on Social Media
Original Research
Nielsen
· Original study ↗
Methodology
Nielsen, The Asian-American Consumer Report 2016
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Asian American TV households: 95% smartphone ownership rate. Source: Nielsen (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/asian-american-tv-households-smartphone-ownership-2016
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<blockquote cite="https://lighthousedata.io/data/asian-american-tv-households-smartphone-ownership-2016" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>95%</strong> -- smartphone ownership rate for Asian American TV households<br><small>Source: Nielsen (2016) · <a href="https://lighthousedata.io/data/asian-american-tv-households-smartphone-ownership-2016" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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