B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
66%
66% -- smartphone ownership rate for US adults ages 18-29 (2012)
66% of people aged 18-29 own smartphones.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
66%
Unit
Percentage
Data Vintage
2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Pew Research
Primary
Tier B
http://teleperformanceuk.wordpress.com/2012/09/19/making-a-better-connection-with-mobile-customers/ ↗
Source Article
Making a better connection with mobile customers
Original Research
Pew Research
· Original study ↗
Methodology
Pew Research survey, cited via Social Media Today
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US adults ages 18-29: 66% smartphone ownership rate. Source: Pew Research (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/smartphone-ownership-18-29-pew
HTML Embed
<blockquote cite="https://lighthousedata.io/data/smartphone-ownership-18-29-pew" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>66%</strong> -- smartphone ownership rate for US adults ages 18-29<br><small>Source: Pew Research (2012) · <a href="https://lighthousedata.io/data/smartphone-ownership-18-29-pew" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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