B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
80%
80% -- smartphone ownership rate for adults in 32 global markets (2015)
80 percent of adults across 32 markets globally own a smartphone according to GlobalWebIndex research.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2015
Entity
Sample Size
170,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
GlobalWebIndex
Primary
Tier B
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Source Article
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Original Research
GlobalWebIndex
· Original study ↗
Methodology
GlobalWebIndex survey of 170,000 adults across 32 markets
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
adults in 32 global markets: 80% smartphone ownership rate. Source: GlobalWebIndex (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/smartphone-ownership-adults-2015
HTML Embed
<blockquote cite="https://lighthousedata.io/data/smartphone-ownership-adults-2015" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- smartphone ownership rate for adults in 32 global markets<br><small>Source: GlobalWebIndex (2015) · <a href="https://lighthousedata.io/data/smartphone-ownership-adults-2015" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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