B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
45%
45% -- smartphone ownership rate for Apple iPhone business users (2011)
45% of business users surveyed owned an iPhone.
- Survey was partially undertaken during a temporary failure in BlackBerry's service
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
45%
Unit
Percentage
Data Vintage
2011
Entity
Sample Size
2,300
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
iPass
Primary
Tier B
http://theeword.co.uk/seo-manchester/business_people_switch_to_iphone.html ↗
Source Article
iPhone top choice for business people
Original Research
iPass
· Original study ↗
Methodology
iPass smartphone survey of 2,300 workers
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Apple iPhone business users: 45% smartphone ownership rate. Source: iPass (2011). Via Lighthouse Intelligence -- https://lighthousedata.io/data/business-users-iphone-ownership-2011
HTML Embed
<blockquote cite="https://lighthousedata.io/data/business-users-iphone-ownership-2011" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- smartphone ownership rate for Apple iPhone business users<br><small>Source: iPass (2011) · <a href="https://lighthousedata.io/data/business-users-iphone-ownership-2011" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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