B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
56%
56% -- smartphone ownership rate for UK rail audience (2013)
56% of the UK rail audience owns a smartphone.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
56%
Unit
Percentage
Data Vintage
2013
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
JCDecaux
Primary
Tier A
http://www.jcdecaux-oneworld.com/2013/09/when-ooh-meets-social-media-2/ ↗
Source Article
When OOH meets Social media…
When OOH meets Social media…
With the mass rise of smart mobile devices & internet connections, every day more people get to share their life experiences and encounters through social media. There is therefore a growing audience for original and creative social media-integrated campaigns, especially…
Original Research
JCDecaux
· Original study ↗
Methodology
Research cited by JCDecaux
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
UK rail audience: 56% smartphone ownership rate. Source: JCDecaux (2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-rail-audience-smartphone-2013
HTML Embed
<blockquote cite="https://lighthousedata.io/data/uk-rail-audience-smartphone-2013" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>56%</strong> -- smartphone ownership rate for UK rail audience<br><small>Source: JCDecaux (2013) · <a href="https://lighthousedata.io/data/uk-rail-audience-smartphone-2013" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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