B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
66%
66% -- smartphone ownership rate for global consumers (2018)
Global smartphone ownership is projected to grow to 66% in 2018 according to a Zenith report.
- Projected / forward-looking estimate
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
66%
Unit
Percentage
Data Vintage
2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Zenith
Primary
Tier C
https://www.metalocator.com/news/how-to-choose-the-best-store-locator-software-double-your-sales/ ↗
Source Article
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Next month, you’ll…
Original Research
Zenith
· Original study ↗
Methodology
Zenith report, cited secondhand
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global consumers: 66% smartphone ownership rate. Source: Zenith (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/global-smartphone-ownership-2018
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<blockquote cite="https://lighthousedata.io/data/global-smartphone-ownership-2018" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>66%</strong> -- smartphone ownership rate for global consumers<br><small>Source: Zenith (2018) · <a href="https://lighthousedata.io/data/global-smartphone-ownership-2018" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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