B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
68%
68% -- smartphone ownership rate for UK rail commuters (2012)
68% of rail commuters have a smartphone.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
68%
Unit
Percentage
Data Vintage
2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
JCDecaux
Primary
Tier B
http://www.jcdecaux-oneworld.com/2012/05/interactive-user-controlled-digital-campaign/ ↗
Source Article
Interactive User Controlled Digital Campaign
Interactive User Controlled Digital Campaign
The National Centre for Domestic Violence (NCDV) has launched an interactive billboard campaign at Euston Station.
The campaign aims to raise awareness about how people can intervene to help put a stop to domestic violence.
The campaign on JCDecaux’s e-mo…
Original Research
JCDecaux
· Original study ↗
Methodology
Cited by JCDecaux MD in campaign announcement; underlying research source not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
UK rail commuters: 68% smartphone ownership rate. Source: JCDecaux (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/rail-commuters-smartphone-ownership-2012
HTML Embed
<blockquote cite="https://lighthousedata.io/data/rail-commuters-smartphone-ownership-2012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>68%</strong> -- smartphone ownership rate for UK rail commuters<br><small>Source: JCDecaux (2012) · <a href="https://lighthousedata.io/data/rail-commuters-smartphone-ownership-2012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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