B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
68%
68% -- smartphone ownership rate for UK tweens and teens (2012)
68% of surveyed UK tweens and teens owned/were in possession of a smartphone.
- Small qualitative/omnibus sample size (N=50: 30 teens, 20 tweens)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
68%
Unit
Percentage
Data Vintage
2012
Entity
Sample Size
50
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Vox Pops International
Primary
Tier B
http://www.themarketingblog.co.uk/2012/02/techy-tweens-teens-who-can’t-fathom-a-time-before-… ↗
Source Article
Techy tweens & teens who can’t fathom a time before the internet and smartphones
Original Research
Vox Pops International
· Original study ↗
Methodology
Vox Pops International Lifestage omnibus video research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
UK tweens and teens: 68% smartphone ownership rate. Source: Vox Pops International (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/teen-tween-smartphone-ownership-2012
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<blockquote cite="https://lighthousedata.io/data/teen-tween-smartphone-ownership-2012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>68%</strong> -- smartphone ownership rate for UK tweens and teens<br><small>Source: Vox Pops International (2012) · <a href="https://lighthousedata.io/data/teen-tween-smartphone-ownership-2012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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