B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
76%
76% -- smartphone ownership rate for UK mobile media users (2011)
Smartphone ownership in the UK increased to 76% in 2011 from 60% in 2010 according to Orange Exposure 2011.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
76%
Unit
Percentage
Data Vintage
2011
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Orange / TNS
Primary
Tier A
http://www.unanimis.co.uk/orange-exposure-2011/ ↗
Source Article
Orange Mobile Exposure 2011
Original Research
Orange / TNS
· Original study ↗
Methodology
Orange Exposure 2011 study by TNS
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
UK mobile media users: 76% smartphone ownership rate. Source: Orange / TNS (2011). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-smartphone-ownership-2011
HTML Embed
<blockquote cite="https://lighthousedata.io/data/uk-smartphone-ownership-2011" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>76%</strong> -- smartphone ownership rate for UK mobile media users<br><small>Source: Orange / TNS (2011) · <a href="https://lighthousedata.io/data/uk-smartphone-ownership-2011" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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