B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
68%
68% -- smartphone ownership rate for US adults (2015-10)
68% of U.S. adults had a smartphone in October 2015, according to Pew Research Center survey data.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
68%
Unit
Percentage
Data Vintage
2015-10
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Pew Research Center
Primary
Tier A
https://threestrandsmarketing.com/10-benefits-of-having-a-mobile-friendly-website/ ↗
Source Article
10 Benefits of Having a “Mobile Friendly” Website - Three Strands Marketing
I considered naming this article “what are you thinking!” or possibly “are you stuck in the 90s?” or any number of other abrasive titles asking “why your website has not been updated to a mobile friendly website”, but I realize that most of my future customers are already extremely busy with the day…
Original Research
Pew Research Center
· Original study ↗
Methodology
Pew Research Center survey data
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2011 | 53% | |
| 2014-01 | 58% | +9.4% |
| 2015-10 (current) | 68% | +17.2% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
US adults: 68% smartphone ownership rate. Source: Pew Research Center (2015-10). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-adult-smartphone-ownership-2015
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<blockquote cite="https://lighthousedata.io/data/us-adult-smartphone-ownership-2015" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>68%</strong> -- smartphone ownership rate for US adults<br><small>Source: Pew Research Center (2015-10) · <a href="https://lighthousedata.io/data/us-adult-smartphone-ownership-2015" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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