B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
81%
81% -- smartphone ownership rate for US residents (2020-04)
As of April 2020, 81% of US residents own a smartphone.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
81%
Unit
Percentage
Data Vintage
2020-04
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
amplifieddigitalagency.com
Primary
Tier C
https://amplifieddigitalagency.com/the-ins-and-outs-of-location-based-marketing/ ↗
Source Article
The Ins and Outs of Location-Based Marketing | Amplified Digital Agency
Picture this – You’re walking through the mall scrolling through your Pinterest boards trying to find outfit inspo you pinned yesterday when you notice an ad for a store in the mall offering 50% off. You are most likely receiving this relevant content as part of a location-based marketing strategy. …
Original Research
amplifieddigitalagency.com
· Original study ↗
Methodology
Cited statistic on US smartphone ownership; original survey not named in article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US residents: 81% smartphone ownership rate. Source: amplifieddigitalagency.com (2020-04). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-smartphone-ownership-2020
HTML Embed
<blockquote cite="https://lighthousedata.io/data/us-smartphone-ownership-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>81%</strong> -- smartphone ownership rate for US residents<br><small>Source: amplifieddigitalagency.com (2020-04) · <a href="https://lighthousedata.io/data/us-smartphone-ownership-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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